The global sanitary ware market is expected to witness moderate growth during the forecast period between 2021 and 2031.
Developing economies worldwide have increased their investments to build high-quality sanitation facilities and deployed different, improved sanitary ware products at these facilities.
Historically, sanitary ware products have been produced using ceramics as a raw material. However, in more recent years, other raw materials such as glass, plastics have been used to manufacture sanitary ware products.
Some of the commonly-used sanitary ware products include pedestals, toilet sinks, cisterns, and washbasins.
Sanitary ware products have features such as superb resistance to chemical attacks and an ability to withstand huge loads.
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Sanitary Ware Market - Trends and Opportunities
Rising purchasing power among different population sections worldwide is the key growth driver for the sanitary ware market.
In addition to this, innovations to existing products are expected to fuel product demand and propel the sanitary ware market, in the coming years.
Government initiatives and measures such as Swacch Bharat Mission to improve the sanitary infrastructure is anticipated to bolster the sanitary ware demand, in the years ahead.
Other factors such as rapid urbanization, increasing consumer preference for branded products, and a growing need to maintain a healthy lifestyle are expected to fuel the demand for sanitary ware products, in future.
The toilet sink is projected to make the largest contribution to the overall sanitary ware market owing to the increasing hygiene awareness in leading economies, globally.
The ceramic sanitary ware products are anticipated to contribute the most to the overall market due to rising investments in commercial spaces such as airports and hospitals, which are expected to deploy different sanitary ware products in various parts of the facility.
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Sanitary Ware Market - Competitive Landscape
The global sanitary ware market is extremely competitive, with the presence of several well-established players, many of whom are expected to account for a large share in the overall market, in the years ahead.
Prominent players could collaborate with the lesser-known players in the sanitary ware market in a bid to expand their market presence and increase their revenue share.
Growth strategies such as novel product launches could also help the well-established players gain a competitive edge over the other players.
In February 2022, Kohler collaborated with Daniel Arsham to produce a unique, one-of-a-kid 3D sink, with improved features that could attract more consumers in future.
Some of the well-established players in the sanitary ware market include Kohler Group, Ideal Standard Lecico, Roca, Parryware, CISA Group, and Sanitec.
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Sanitary Ware Market - Regional Assessment
The global sanitary ware market is classified into five regions, namely, North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.
Asia Pacific is expected to be the leader in the sanitary ware market in the coming years. Surge in demand for different sanitary ware products such as water closets and washbasins is expected to be the key growth driver for the market, in the region.
Also, rising disposable income among population sections in developing economies such as India is anticipated to drive the growth in the sanitary ware market, in Asia Pacific.
North America is expected to witness significant growth in future owing to the presence of well-established players in countries such as US and Canada.
Europe is anticipated to witness substantial growth in the sanitary ware market due to huge investments made in research and development undertakings to produce improved quality of products in countries such as Italy and Germany.
Leading players could look to establish RD centers in these countries in future, which could contribute to market growth in the region.
Other regions of the world such as Latin America and Middle East and Africa are expected to witness moderate growth in the global sanitary ware market, in the coming years.
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