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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be a great way to engage the audience in a story which will take time to conclude. JJ Abrams often employs this method in his films. His film Lost was a great example of this. asked the audience questions which he did not respond to and kept them interested for a long time. They offer a carefully curated selection. Mystery boxes have become a cult trend in the e-commerce industry and have been attracting customers all over the globe with their carefully selected collection of enticing prod
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