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Franchise businesses have unique needs when it comes to digital marketing. The challenge is balancing a consistent brand message while allowing individual locations to cater to local audiences. With the right digital marketing strategies, you can achieve both—boosting brand awareness, driving traffic to each franchise location, and supporting overall growth. Here’s how targeted digital marketing can propel your franchise to success. 1. Create a Consistent Brand Presence One of the key strengths of a franchise is brand consistency