How to detect toxic links leading to our site.
To get the best search results, search engines update their algorithm from time to time. As a result, not all methods used in the past work well today.
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One of these changes is that the places we are referring from have changed. Just a few years ago, in order for the site to take a good position, it was enough to add it to several / more than a dozen catalogs or mention it on a forum or in a comment. Today it is not so easy, although these methods are common. However, more as an addition than the actual source of most references (or at least it should be). This is due to the fact that, for example, most of the catalogs or forums do not have the right quality. And here I will immediately emphasize that it's not about their appearance! Only about what value they have for search engines, for example Google.
How can Google rate websites?
As you probably know, search engines like Google evaluate every website they visit and rate it by many criteria. For example, for example:
product quality;
content - content, graphics;
leading/incoming links to the site (backlinks) - their quantity and quality;
internal link;
outgoing links - the number, their density on the subpage (the longer the text, the better), type;
ease of site navigation (very relevant lately);
is the site infected, for example, with a virus;
historical evaluation of the domain.
These are just selected factors, but often many people do not pay attention to them or do not realize their importance. As a result, many sites lose a lot from this. However, as for catalogs, blogs with various articles or, for example, thematic forums, you can often find a very large number of links (leading to different pages). As a result, if they are not balanced properly, i.e.
the corresponding amount of text, preferably completely unique (for example, not copied from our site, not duplicated in other directories), they can be completely toxic to sites that have links to them.
What are toxic links?
Toxic sites that generate toxic links are most often characterized by:
Pages created solely for the purpose of collecting links. On such a page, you can often find outbound links on each subpage.
Sites with a filter from Google.
Identical pages — that is, there are other sites with the same content.
Pages, blogs, directories, or forums that clearly contain SPAM.
Sites with illegal, illegal content.
Sites with adult content.
They automatically generate links to other websites, that is, they use SWL, which Google does not like.
Infected with various types of viruses or hacked.
A link can also be considered toxic if it is placed on a page whose content topic does not correspond to the content of the link page.