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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They provide the chance to win rare items at a reduced cost. They have been criticized for encouraging consumerism and wastefulness. Create boxes themed around hobbies like golfing, hiking, or cooking, and include items that people who are avid about these activities would love to have. You can also include items related to a celebrity or TV show. They are a great way to test new products Br
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