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SEO Terms That You Should Know About If you want to be advanced in the SEO field, knowing about the link scheme is vital. Any links intending to modify PageRank or the Google search ranking of a website can be counted as a link scheme and a breach of the Webmaster Guidelines of Google. This implies any activity that manipulates links to your website or outgoing links from your site. Another term that you definitely should know about is anchor text. The anchor text refers to the clickable link provided on a web page that is in the form of a word or phrase in
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