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Why Mystery Boxes Are So Popular The purpose of mystery boxes is to create a sense of anticipation and draw the attention of the audience. They also encourage curiosity by not divulging their contents until the very end. Sellers should make sure they are transparent about their items their contents, value, and environmental impact, when they offer mystery boxes to customers. This will enable consumers to make informed buying decisions that align with their values and preferences. Curated Selections Mys