Transparency Market Research delivers key insights for the coated casing market in its published report, which include global industry analysis, size, share, growth, trends, and forecast for 2021–2031. In terms of revenue, the coated casing market is projected to grow at a CAGR of 4.5% during the forecast period, owing to several factors, about which TMR offers detailed insights and forecasts in the coated casing market report.
Coated casings are one of the best casing solutions coated inside with a variety of spices and herbs predominantly used for seasonings and coatings of a wide range of food items such as sausages, ham, fish, and many vegetarian food items. Coated casings offer uniform coating to whole-packaged products and allow a flexible production process. The availability of these coated casing in a variety of formats such as rolls, sheets, cut pieces, sleeves, and others, with exceptional value-added benefits, fulfills the individual requirements of end users and further raises their sales in the market. In terms of coating type, plastic casings segment in the coated casing market is estimated to account for massive market share and lead the overall coated casing market during the forecast period.
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Increasing Use of See-through Packaging and Coating Solutions for Enhanced Aesthetic Appeal
Transparency of package casings is often received as an indication of the quality of the product. If consumers are not able to see what is inside the package, they are less likely to purchase it. The demand for see-through packaging is on the rise, particularly in the meat industry. Transparent packaging conveys a visually attractive appearance and hence, enriches the shelf visibility of the product. This makes it useful for the packaged meat items, where product differentiation is at the epicenter of manufacturers’ focus. Transparent surfaces can be made by using coated casing, as they offer gloss and superior transparency to the package meat and other vegetarian food items. This also saves labelling, printing, and other decoration costs on packaged items. The demand for transparent or see-through packaging solutions, including coated casing is higher in developed countries of Europe, which is projected to drive the sales of it during the foreseeable future.
Exceptional Value Added Benefits of Coated Casing Redefine Market Growth
Coated casings are coated inside with a variety of spices and herbs predominantly used for seasonings of a wide range of food items such as sausages, ham, fish, and other vegetarian food items. These value added coated casings go far beyond the traditional food casing and eliminate or reduce the entire production step by transferring smoke, color, and spices directly from casing to the packed product surface. These classic transfer casing solutions not only enrich the food taste, but also enhance the flavors. Nowadays, a wide range of coated casing is available with different herbs, spices, and seasonings, which lure major portion of customers. Coated casings help end users and food producers to reduce sodium amount, and provide with a delicious alternative to breaded ready to eat products, currently in the market. Furthermore, these coated casings are available in a variety of formats such as rolls, sheets, cut pieces, sleeves, etc. Be it at home, professional kitchen or processing facility, coated casings can be used to marinate, cook or cold transfer to a variety of meat items. Such value added features and benefits of coated casings are supplementing the sales of it across world to a significant extent.
Evergreen Global Meat Industry Offering Revenue Generating Opportunities for Manufacturers
The coated casing market growth is only driven by the demand generated from food, especially the meat industry. The European food industry has witnessed some astonishing market growth in recent years and anticipated to experience the same during the upcoming years. Furthermore, meat and sausage products is one of the largest segments of the global food industry. Moreover, rising middle class income and expenditure on food consumption in emerging markets is fueling the economic growth of the global meat industry. All these factors are anticipated to poise positive impact on the sales of coated casing during the foreseeable time.
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Coated Casing Market: Competition Landscape
The coated casing market is projected to witness strong competition among key players. This market includes few well-established market participants. Besides this, several other local players and start-ups are entering into coated casing market attributing to significant revenue creation with the rising demand for coated casing. Some of the key players operating in the coated casing market are Kalle GmbH, Viscofan Group, World Pac International AG, Viskase Companies, Inc, FRUTAROM Savory Solutions Austria GmbH, Nomax Trading Ltd, Planet Pack, etc.
The tier structure is formulated on the basis of segmental revenue and market share of the company. As per tier structure, Viscofan Group, DAT-Schaub A/S, Kalle GmbH, and Viskase Companies, Inc are the tier 1 players in the coated casing market. These leading packaging giants are adopting key strategies such as business expansion and products launch to reinforce their position in the coated casing market. Moreover, Tier 2 players are Belkozin, FRUTAROM Savory Solutions Austria GmbH, and Nomax Trading Ltd.
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