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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box game is an icebreaker that encourages curiosity and unity as well as deeper connections among participants. It also helps participants be open to new experiences and pushes them to get out of their comfort zone. Mystery box sellers must be upfront to their customers regarding the value and contents of their products. This helps buyers avoid disappointments or unprofessional practices. They foster a sense of surprise Mystery boxes a
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